Gina Carano Has a Strong Interest in Strikeforce's Ratings

http://www.bloodyelbow.com/2009/11/5/1115297/gina-carano-has-a-strong-interest

by Michael Rome on Nov 5, 2009

Since her loss in August, Gina Carano has been virtually silent. She is expected to return to Strikeforce in the summer, after she finishes filming Steven Soderbergh's new movie. Though many have dismissed her following her disappointing performance, she is still a ratings powerhouse and a critical component of Strikeforce. It's almost become expected that every time she fights she will set some kind of ratings record.

All eyes are on the numbers Strikeforce pulls this weekend. I don't expect them to do blow away numbers, nor do I expect them to bomb. I expect them to come in somewhere in the middle; perhaps something like a 2.3 household rating. That's the kind of number that could earn them another show, but won't have CBS executives jumping up and down for joy. If I'm correct, CBS and Strikeforce will be begging Carano to return on CBS in the summer.

Despite a large increase in salary, Carano is still underpaid. She's the only media lightning rod in Strikeforce, and she delivers where it counts. Strikeforce is paying Fedor significantly more than Gina, but it remains a question whether or not he is actually a bigger draw. If Fedor bombs this weekend, Carano will find herself in an even stronger negotiating position.

This was a good read and I can't help but to absolutely agree with what was said. Gina was pull magnificent ratings and is a major attraction to the sport, so of course CBS and Strikeforce are going to want her to fight on that card; I'm sure they aren't that stupid. I do wish that they would pay her just like they pay the guys, but this sport is still primarily a male domianted sport, so I don't think there will be any change in the paychecks for women in my opinion.